In a recent ABC article it was written that consumers are looking for products with provenance. People are committed to the idea of grow it local, buy it local. The flow-on effect it has on Australia’s economical landscape is powerful. Using this as a basis, the Beerenberg Food Provenance in Rural Australia project was designed to position Beerenberg at the centre of the rural provenance conversation in Australia. It is an authentic conversation for Beerenberg to be having for these reasons…
1. Beerenberg are renowned for their use of locally grown food in the Beerenberg range of jams, sauces and condiments.
2. With a heritage of country life, the Paech family have a strong connection to the land. The plight of the rural Australian farmer is relevant and real for Beerenberg.
3. Australian made and owned matters.
Three Australian landscape/portrait photographers were engaged to capture a series of fascinating rural food provenance stories from different parts of Australia. The resulting body of photography work captures the spirit of food provenance in rural Australia – the people, the produce, the landscape. These stories have been, and will continue to be, celebrated by Beerenberg through the Beerenberg social media channels.
Dan from 17 South was chosen to participate in this project because of his working knowledge of the Australian outback and his connection with people of the land to provide unique and interesting locations and stories from the heartland of Australia.