• David Jones: Summer 2012 Shoot

David Jones: Summer 2012 Shoot

“THE MK-DJ SUMMER CAMPAIGN WAS A LOGISTICALLY COMPLEX UNDERTAKING WITH A 6M X 6M SEAMLESS CUBE LOCATED ON A REMOTE SANDBAR SOME 15KM FROM THE NEAREST ROAD. DAN FROM 17 SOUTH NOT ONLY FOUND US THE MOST AMAZING LOCATIONS BUT PRODUCTION MANAGED BOTH THE STILLS AND TVC COMPONENT WITH GRACE AND SKILL” M&C SAATCHI

After being forced to abort the DJ’s 2010 Summer Photoshoot in South Australia because of unseasonable rain, M&C Saatchi made the hurried switch to Broome to finish the campaign.

It left an impression and in 2012 they came back with a dedicated campaign to be shot in the West Kimberley.
The hunt for outstanding locations began with a number of options being explored for designer component before settling on Eco Beach. This took place at Jack’s Creek 13km up the beach from the resort. The internal components were shot at Cable Beach Club and the TVC on a pristine sand island at Willie Creek.

The designer shoot required a seamless cube 6m x 6m x 3m erected on the 800m sandbar at Jack’s Creek. It first had to be designed and built in Broome to make sure it would work, then deconstructed and transported down to Eco Beach and that’s where the road ended. The trucks unloaded onto 4WDs and the cube was transported piece by piece 15km up a tidal beach which precluded access twice a day for several hours. It was then rebuilt back into its seamless cube atop of 48 hydraulic jacks to keep it nice and level on the sandbar.

Willie Creek presented a new set of logistical complications. Being a film shoot, there was a lot more gear including some pretty heavy grip equipment. All this equipment and crew had to be transported by pearling jet boats (jet propelled boats are ideal for navigating shallow waters and beaching because of their flat hulls and no props).

But the end result was amazing, astounding visuals and reinforces 17 South’s undying faith in the Australian Outback as the perfect backdrop for some of the world’s best productions and a little bit of elbow grease, know-how and considered planning can and will put you into these incredible locations.

DJ SPRING SUMMER DESIGNER

DJ SPRING SUMMER BRAND

DJ SPRING SUMMER SHOWREEL